The Global Pioneer in Men's Intimate Care
BOND is the world’s pioneer and Thailand’s #1 leading men’s intimate care brand. Established in 2005 as the first-of-its-kind dedicated male intimate hygiene product line globally, BOND has spent over two decades redefining men's daily care routines across Thailand and the ASEAN region.
Our Story: Breaking Taboos & Defining a Global Category
Before 2005, specialized intimate hygiene was almost exclusively tailored for women. Men were left with standard body washes and harsh soaps—products never formulated for the delicate skin of male intimate areas.
Launched in Feb of 2005 via Watsons personal care stores across Thailand as the world's very first dedicated men’s intimate wash brand, BOND introduced dermatologically tested, pH-balanced, and sophisticated masculine scents products to the market and from then on transformed a once-overlooked necessity into an essential daily ritual of self-care and confidence. The very first brand tagline was "Get Closer"
Innovation Across the Male Care Ecosystem
BOND continues to push the boundaries of male personal care by combining cutting-edge hygiene technology, fine perfumery, and lifestyle aesthetics:
Men's Intimate Washes: Signature pH-balanced cleansers engineered for male physiology, offering benefits ranging from intense cooling to premium skin-brightening luxury (featuring iconic formulations like *Golden Zenith 20th Anniversary Edition*, *White Gummy Bear*, and *Chocolate Lava*).
* **On-the-Go Intimate Wipes**: Food-grade, alcohol-free, pH-balanced cleansing wipes (such as our unique *Mango Sticky Rice* scent) for instant fresh comfort anywhere, anytime.
* **Perfume Lotions & Deo Technology**: Lightweight, non-sticky perfume lotions and high-performance Deodorant Sticks (*Aries* & *Gemini*) designed for long-lasting scent performance in humid climates.
* **Premium Body Care & Wear**: Head-to-toe metallic shower oils and *BOND Lacemode™ Underwear*—combining high-end European lace craftsmanship with ergonomic everyday comfort.
A Call to Global Partners: Expanding the Original
As the men’s specialized grooming sector experiences exponential global growth, BOND is expanding its international footprint.
We invite overseas distributors, retail partners, and e-commerce platforms who recognize the immense potential of the men's intimate care category to join forces with the industry’s original pioneer.